Intro

Marketing insights, data and analytics are driving a new age of campaigns and customer interaction. In this webinar, Andrew Lloyd Webber’s Really Useful Group explain how they deployed their own marketing insights platform.

We recently worked with Andrew Lloyd Webber’s Really Useful Group to strategise and build their data use. Phil Day, RUG’s Director of Marketing and Comms, joined us to discuss his experience driving business performance with analytics.

In this informative webinar, we discuss the benefits of data-driven marketing, how you go about deploying marketing data, and what challenges RUG encountered along the way.

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