Intro

48% of consumers spend more when their shopping experience is personalised.
Read our white paper on data driven marketing to see how data can put you ahead of the pack.

Data and analytics are changing the playing field for retailers, and data driven marketing is leading the way in individually tailoring the shopping experience.

Many retailers aim to have a strong handle on the rapid evolution of how customers engage, purchase and make their buying decisions. As such, analysis of the data associated with purchases and engagements is hugely valuable to marketers. There is a wealth of data constantly streaming in from customers. This provides the opportunity to get the right messages in front of the right people before, during – and after – a purchase or engagement.

It’s all very well being able to store and analyse this data. But it becomes really worthwhile when you can extract insight and true value from the vast sets of data. Ability to track everything at a very granular level, to find nuggets of information amongst it, is where the hype becomes a reality. When the results of that insight are plugged into the operations of the business, in real-time, it truly becomes a data-driven business; not just one that looks at metrics and reacts accordingly.

For more insights into your data management, make sure to download our new Data-Driven Marketing Whitepaper complied by the Cynozure team.

Download the Whitepaper

Related.

See all
Blog
04.11.19

Exciting changes to our website and brand image

read more
Blog
24.10.19

Beyond the Keynote: Events in data, with Cynozure.

read more
BlogCDO Hub
10.10.19

Skill can be bought – performance is built by a team.

read more
profile image
Close
Close

Join Our Mailing List.

We’d love to help keep you up to date with the latest technology, industry insights, trends, and more, direct to your inbox. Sign up to our monthly newsletter, which includes access to guest blogs from data leaders, as well as updates on our podcast, along with details on our exclusive events.

Close

Content Access.

Please fill out your details below, and we'll send you the document via email.

  • Cynozure