In this episode Jason talks to James Miller, Head of Data, Analytics and Insight at Intu. Everything happens somewhere both physically and digitally, so location intelligence is at the heart understanding how things work. They discuss whats special about location data and insight, why it’s so crucial now and in the future and how it provides the context for analysing organisations. They discuss how location intelligence was one of the first true forms of customer analytics and how it’s moved into Internet of Things, marketing effectiveness, health services, city and urban planning and in the creation of digital twins.
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